EXPERIENCE WONDER
Welcome to the official campaign toolkit for Kenya Tourism Board's flagship campaign. Here you'll find everything you need to bring the magic of Kenya to life across all touchpoints.
Campaign Overview
The Magical Kenya – Experience Wonder campaign is a global invitation to discover a country where adventure meets soul, where wildlife roams freely, where culture moves to its own beat, and where every journey transforms the traveler.
This toolkit has been created for travel trade partners, media professionals, airlines, tour operators, content creators and brand collaborators who want to confidently position, promote and sell Kenya to the world.
Campaign positioning
Position Kenya as a premier destination for transformative travel experiences that create lasting memories and genuine connections.
Visual direction
Guidance on how Kenya should look and feel — from imagery to storytelling — ensuring a modern, authentic and inspiring brand expression.
Ready to use assets
Approved logos, imagery, video and templates to help you activate quickly, consistently and effectively.
Whether you are building a travel package, writing a feature, creating content, planning a route launch, or designing a co-branded campaign this toolkit gives you the strategic and creative foundation to communicate Kenya consistently, powerfully and profitably.
Together, let’s inspire travelers to experience something extraordinary.
Welcome to Magical Kenya.
Our Campaign Film
Our new film captures the essence of Kenya's wonder, from the breathtaking landscapes to the vibrant cultures we travel through Kenya's wonder.
Use these assets across broadcast, digital, and social platforms.
Experience Wonder — Main Campaign TVC
The flagship 90-second television commercial showcasing Kenya's diverse wonders.
Key Visuals
We have created Hero imagery and creative assets that bring the "Experience Wonder" campaign to life across all channels.
If you are interested in partnering with us get in touch with us on email for access to editable campaign assets.
Campaign Key Visuals
Color Palette
Our campaign colors reflect the warmth, vibrancy, and natural beauty of Kenya.
Brand Colours
Typography
Our typography system creates a bold, welcoming presence that reflects Kenya's spirit of adventure and warmth.
Magical Kenya Condensed
Display / Headlines
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Gill Sans
Body / UI Text
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Typography Usage
Campaign Toolkit
Campaign toolkit for maintaining brand consistency across all campaign applications.
Brand Guidelines
Essential guidelines for maintaining brand consistency across all campaign applications.
Press Kit
Official press materials and resources for media coverage of the Experience Wonder campaign.
Press Release
Official press releases and media announcements about the campaign.
Frequently Asked Questions
Find answers to common questions about using the campaign toolkit and assets.
The campaign assets are available to authorized partners including travel agencies, tour operators, media organizations, hospitality partners, airlines, and other entities actively involved in promoting Kenya as a tourism destination. All users must agree to our usage guidelines and download the assets through this official toolkit.
Assets may be used for:
- Paid media and advertising campaigns
- Organic social media content
- Trade presentations and B2B materials
- Editorial and publication content
- Website and digital platforms
- Print materials and collateral
- Events and exhibitions
All usage must be for the purpose of promoting Kenya tourism and in accordance with our brand guidelines.
Limited modifications are permitted:
- Allowed: Cropping, resizing, and format conversion
- Not allowed: Altering colors, adding filters, removing elements, or changing the content in any way that misrepresents the original
The Kenya Tourism Board logo must always remain intact and unmodified. For special adaptations, please contact our Creative Team.
Yes, attribution to Kenya Tourism Board is required for all asset usage. The preferred attribution format is:
"Image courtesy of Kenya Tourism Board"
For social media posts, please tag @MagicalKenya and use the campaign hashtags #ExperienceWonder and #MagicalKenya.
We provide assets in multiple formats to suit different needs:
- Images: JPEG, PNG (high-resolution and web-optimized)
- Videos: MP4 (HD and social media formats)
- Logos: PNG, EPS, AI
- Documents: PDF
Assets downloaded from the Experience Wonder campaign toolkit are licensed for use during the active campaign period. The current campaign runs through December 2027. Any usage beyond this period will require re-authorization. We will notify all registered users before the campaign concludes.
Yes, commercial use is permitted provided it promotes Kenya as a tourism destination. This includes advertising, promotional materials, and commercial publications. However, assets cannot be used for any purpose that could harm Kenya's reputation or be deemed inappropriate. Direct resale of the assets is prohibited.
For custom asset requests, localization needs, or special format requirements, please contact our Creative Team at [email protected]. Please include:
- Description of your requirement
- Intended use and distribution channels
- Timeline and deadline
- Your organization details
We typically respond within 3-5 business days.
Contact & Support
Need assistance with the campaign toolkit? Our team is here to help.
For campaign inquiries, partnerships, and asset requests
[email protected]